Security Alliance Australia

Local mindset.
National footprint.

Security Alliance Australia is the collective network of Australia’s top security distributors. We provide specialised products and expertise, introducing the Australian security industry to the world’s best CCTV and intrusion solutions.

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01

Services

Service is always better delivered by someone who understands your unique situation. Trust a local to really get what you need.

02

Products

While there’s an endless array of products available, far fewer actually suit the task well. Knowing the difference is what we do.

03

Why us?

Trust your local small business to know your needs and your situation. “Box movers” just can’t help when you need them to.

Security installer working on a surveillance camera

Who are we?

Strong local businesses, working as one.

Security Alliance Australia emerged in response to the thriving security industry in Australia. Our aim is to deliver advantages to distributors, installers, and end-users by harnessing the collective resources and expertise of our members.

Together, we form a robust alliance, providing customers with an unparalleled service and experience that combines the best qualities of both small and large companies.

Read about our mission

Our Services

National capability, delivered personally.

The members of the SecAA’s commitment to you is simple: experience the benefits of a large corporation, without losing the personalized touch that makes small businesses special. We bring the resources and reliability of a big company, combined with the individualized attention and genuine care that you expect from a close-knit team. Discover a business partner that values your unique needs, where every interaction is more than a transaction – it's a relationship built on trust and exceptional service.

Queensland

NAS Australia

Established in 1982, NAS Australia is an Australian wholesaler of cutting edge TV reception, custom installation and security products. We pride ourselves on our ability to deliver the right products at the right price, backed by exceptional pre- and post-sale services.

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Western Australia

Security Distributors Australia

Security Distributors Australia PTY LTD are a premium Australian owned wholesale provider of electronic security equipment, specifically tailored for the Australian Security Industry.

Our aim is to provide high quality security solutions that are innovative, reliable and give our customers a competitive advantage. Our sales and technical team use their specialist knowledge and experience in electronic security, communications, networking and installation and system design to provide a complete solution to meet the requirements of our customers across all sectors. We believe it is vital to keep up with the fast and ever-changing advances in technology to provide our customers with latest technology and security products.

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Victoria

National Security & Surveillance

National Security & Surveillance is a privately owned Australian company established in 2006. The founding directors, Dominic Paruit and John Marchionda each have over 30 years experience within the security wholesale industry. We have successfully provided solutions to the private sector as well as government, financial and correctional facilities throughout Australia during this time.

We believe that our product portfolio is extensive and represents products and technologies that meet the demands of modern day security requirements. We work closely with our clients as well as our suppliers to not only provide product, but to provide solutions. National Security and Surveillance prides itself on our after sales and technical support. We are also happy to demonstrate product to you and your clients, provide training, as well as create project specific manuals for multi site applications. We also understand that not all applications have the same requirement, budgetary or otherwise. Hence the variety of product available.

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New South Wales

Sprint Intercom & Security

Sprint Intercom & Security was established in 1989 and has since grown to become a trusted, Specialist Supplier to the Industry. On August 1st 2018 Sprint joined Metal Manufacturers Limited, giving us a deeper base and access to better resources in our quest to serve our customers.

We base our customer service on the quality of the wholesale products provided but more importantly the advice we give to our customers regarding installation faults and difficulties. Sprint values long term relationships with it's customers. We are definitely NOT an installation company or a retail outlet, we are strictly a wholesaler with the capacity to provide solutions to complex problems.

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Ajax security products displayed on a demonstration board

Original distribution partners

Technology backed by local knowledge.

As original distribution partners of AJAX Systems, we're proud to bring this revolutionary Ukrainian technology to Australian security installation professionals. Security Alliance Australia formed out of this national distribution system to offer local support and knowledge to already proven technologies.

Ajax products are intended to integrate with all kinds of security, monitoring, and automation solutions. It's the integration that enables the full potential of the system. Ajax Systems lead the way when it comes to elegant simplicity. Let us show you its power to build clever systems.

Rest assured, Security Alliance Australia will enable sharing of many products and skills across the country, covering all of the aligned security trades and professional services. Trust a local to deliver on the ground. Trust a focussed association to keep us all moving forward, bringing better solutions to your clients and more tailored support to keep them.

Our locations

Why choose us

We are stronger together.

As a collective, Security Alliance Australia offers customers an un-paralleled service and experience that benefits from all the best qualities of small and large companies.

Complete solutions

Our members offer an extensive range of products or services, providing you with a variety of choices to meet your requirements, and everything you need from start to finish.

National presence

Because of the Alliance, our members can operate Australia wide. We’ve got you covered, in the city or outback. This national presence provides accessibility and convenience for all our customers.

Support and resources

Experience unparalleled service and unwavering support from Security Alliance Australia’s members. You not only get a product but a partnership that exceeds your expectations.

Community minded

Our members are part of your local community, delivering a personalised touch. They know their customers by name, remember preferences, and provide customised recommendations for the task at hand. SecAA members, fueled by passion and experience in the security industry, are non-negotiable when it comes to reliability.

About Us

A coalition of local independent security distributors and wholesalers who know their markets intimately.

Our Mission

Elevating security solutions across Australia.

In an era where commercial and home security is becoming increasingly important, a strategic alliance among Australia security distributors and installers possesses significant potential. By uniting forces, the members of Security Alliance Australia offer a host of benefits that not only strengthen individual businesses but collectively elevate the standard of security solutions across the nation.

01

Nationwide coverage, local expertise

An alliance of security product distributors and installers provides a unique advantage of nationwide coverage coupled with localised expertise. The members of Security Alliance Australia can leverage their in-depth knowledge of regional security challenges, ensuring tailor-made solutions that counter the specific needs of environments.

02

Diverse product portfolio

Pooling our resources allow for a more extensive and diverse product portfolio. Security Alliance Australia’s members specialize in different security niches, creating a comprehensive offering that ranges from surveillance, to intrusion, to software, to cabling and installation supplies. This diversity ensures that our customers have access to a one-stop-shop for all their security needs.

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Enhanced research and development

Collaboration within the alliance facilitates shared research and development efforts. This synergy accelerates innovation, leading to the introduction of cutting-edge security technologies and solutions to Australia. The collective brainpower of the alliance enables faster adaptation to emerging threats and opportunities.

04

Cost efficiency and competitive pricing

Bulk purchasing power and shared logistical resources result in cost efficiencies that are passed on to our customers. Security Alliance Australia was founded to provide a competitive edge to locally operated distributors and installers to compete with larger providers, with the all benefits of customer focused local companies.

05

Unified standards and best practices

Establishing unified standards and best practices across Security Alliance Australia ensures consistency and quality assurance. Our customers can trust that products and services meet stringent industry benchmarks, and our reputation for reliability and professionalism.

06

Collective advocacy and influence

As a united front, Security Alliance Australia has a collective influence in the Australian security industry and with policymakers. This enables effective advocacy for regulations and standards that benefit both the alliance members and the broader security community. The alliance becomes a voice of authority and a driving force for positive change.

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Streamlined logistics and distribution

Pooling resources allows for optimized logistics and distribution networks. Members can share warehouses, transportation infrastructure, and fulfillment centres, streamlining the supply chain. This results in faster delivery times and reduced operational costs.

Contact our members

Local support, wherever you operate.

Select a state to narrow the list, or browse all Security Alliance Australia member locations.

We’re happy to hear from you

Talk to the member who knows your local market.

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